Intelligence Applied
TAIK designs and publishes vertical AI solutions, each built for one precise task in the product lifecycle: creating a catalogue's visuals, designing and validating packaging. Working products, not demonstrations.
The situation
Brands manage thousands of references. Each one needs visuals, videos, a product sheet and compliant packaging, adapted to a growing number of channels, markets and regulations.
The demands have exploded. The processes have stayed manual, slow and expensive.
The shift
Marketing and packaging teams used to produce content and check documents. Tomorrow they will direct specialised digital co-workers, each expert in a single task.
That shift is what TAIK equips.
What TAIK is
We do not sell technology, we deliver products. Each one takes on an identified task from start to finish, within the real constraints of the business: its brand guidelines, its approval workflows, its tools, its regulatory obligations.
Our solutions
The AI-augmented photo studio
IRVYN produces the visuals, videos and product sheets of a catalogue, in line with the brand's guidelines. A product placed on any surface and photographed with a phone becomes a professional image: no studio, no crew, no constraints.
AI for the packaging cycle
WorkPack helps brands design, generate and validate their packaging. The platform creates AI-assisted packaging concepts, then automatically analyses packs to check mandatory information, regulatory constraints and the consistency of the data they carry.
The vision
IRVYN and WorkPack are the first two. The principle stays the same from one agent to the next: one precise task, the real constraints of the role, a connection to the tools already in place. Here is what follows, without dates: a public deadline commits you and ages badly.
Content
Available · IRVYN
Catalogue visuals, video and product sheets
Packaging
Available · WorkPack
AI-assisted design and compliance checking
A shared platform
Planned
Pooled knowledge bases, DAM, PIM and e-commerce connectors
Further agents
Planned
For marketing, product and packaging teams
Why TAIK
An agent trained for one task beats a general-purpose assistant. IRVYN understands product photography, WorkPack understands the mandatory information on a pack. That is the heart of the difference.
TAIK comes from twenty-five years of producing content for brands on one side, and fifteen years of building platforms on the other. The products are drawn from real processes.
Client data processed and hosted in Europe, GDPR compliance, no training on that data without written agreement. The first question procurement and legal teams ask.
Digital tools too often make work more complicated instead of simpler. We build solutions that are useful, restrained and durable, focused on real use and real impact.
The founders
Understanding what brands are up against
Chief executive of the Holi agency. Close to twenty years running brand content operations: photo studios, publishing, prepress, packaging. He has led teams of more than seventy people.
LinkedIn
Building technology products that are actually useful
Chief technology and product officer at TAIK. An engineer, he founded and ran BetterCallDave, a twenty-seven-strong digital agency, before creating hIAppy, devoted to applied AI for mid-sized companies.
LinkedInTell us how many references you manage and what constrains you, and we will show you what our products change in practice.
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