Intelligence Applied
TAIK builds AI products for marketing and packaging teams. Create your catalogue content with IRVYN. Design and check your packaging with WorkPack.
Real transformation · IRVYN
Fictional example · WorkPack
Our solutions
The AI-augmented photo studio
A preview of the result
What goes in
What comes out
From your product photos, IRVYN creates catalogue images and lifestyle shots following your brand guidelines. Your team chooses which results to publish.
AI for the packaging cycle
Fictional example · consistency check
Front of pack
ATELIER
Verbena infusion
20 sachets × 2 g
Net weight 40 g
Back of pack
ATELIER
Verbena infusion
20 sachets × 2 g
Net weight 50 g
WorkPack generates packaging concepts and flags inconsistencies in your packs. Teams get specific points to correct before approval.
Our approach
Brand guidelines to follow, product ranges to adapt, approvals to obtain: we start with the work teams do every day. Each product handles a specific task while keeping decisions with the people responsible.
Our roadmap
IRVYN and WorkPack are available. We are preparing connections and exploring new uses with specialist teams. The directions below guide what comes next; they are not available features yet.
Content
Available · IRVYN
Catalogue visuals, video and product sheets
Packaging
Available · WorkPack
AI-assisted design and compliance checking
A shared platform
Under exploration
Connect guidelines, product data, DAM, PIM and e-commerce tools
New uses
Under exploration
Prepare range briefs and compare product information across channels
Why TAIK
IRVYN focuses on product content, WorkPack on packaging. Each is built around the documents, rules and approvals of its discipline.
TAIK comes from twenty-five years of producing content for brands on one side, and fifteen years of building platforms on the other. The products are drawn from real processes.
Client data processed and hosted in Europe, GDPR compliance, no training on that data without written agreement. The first question procurement and legal teams ask.
Digital tools too often make work more complicated instead of simpler. We build solutions that are useful, restrained and durable, focused on real use and real impact.
The founders
Understanding what brands are up against
Chief executive of the Holi agency. Close to twenty years running brand content operations: photo studios, publishing, prepress, packaging. He has led teams of more than seventy people.
LinkedIn
Building technology products that are actually useful
Chief technology and product officer at TAIK. An engineer, he founded and ran BetterCallDave, a twenty-seven-strong digital agency, before creating hIAppy, devoted to applied AI for mid-sized companies.
LinkedInTell us how many references you manage and what constrains you, and we will show you what our products change in practice.
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