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TAIK

Intelligence Applied

Artificial intelligence applied to your products.

TAIK builds AI products for marketing and packaging teams. Create your catalogue content with IRVYN. Design and check your packaging with WorkPack.

From input to outcome
IRVYN
Source photo
Catalogue visual
Source photoCatalogue visual

Real transformation · IRVYN

WorkPack
FrontATELIER Verbena infusion
Net weight40 g
BackATELIER Verbena infusion
Net weight50 g
Difference found · 40 g ≠ 50 g

Fictional example · WorkPack

Our solutions

Two products, two disciplines

IRVYN

The AI-augmented photo studio

A preview of the result

What goes in

Worn sneaker photographed from above on a phone

What comes out

Three-quarter packshot of the sneaker, cut out on white
From a real image series created with IRVYN.

From your product photos, IRVYN creates catalogue images and lifestyle shots following your brand guidelines. Your team chooses which results to publish.

  • Catalogue visuals and lifestyle shots
  • Product videos
  • Product sheets
Explore IRVYN

WorkPack

AI for the packaging cycle

Fictional example · consistency check

Front of pack

ATELIER

Verbena infusion

20 sachets × 2 g

Net weight 40 g

Back of pack

ATELIER

Verbena infusion

20 sachets × 2 g

Net weight 50 g

40 g on the front, 50 g on the back.

WorkPack generates packaging concepts and flags inconsistencies in your packs. Teams get specific points to correct before approval.

  • AI-assisted packaging concepts
  • Automated compliance checking
  • Consistency across faces and languages
Explore WorkPack

Our approach

Your work, your rules, your tools.

Brand guidelines to follow, product ranges to adapt, approvals to obtain: we start with the work teams do every day. Each product handles a specific task while keeping decisions with the people responsible.

Our roadmap

Connect the tools. Extend the possibilities.

IRVYN and WorkPack are available. We are preparing connections and exploring new uses with specialist teams. The directions below guide what comes next; they are not available features yet.

  1. Content

    Available · IRVYN

    Catalogue visuals, video and product sheets

  2. Packaging

    Available · WorkPack

    AI-assisted design and compliance checking

  3. A shared platform

    Under exploration

    Connect guidelines, product data, DAM, PIM and e-commerce tools

  4. New uses

    Under exploration

    Prepare range briefs and compare product information across channels

Why TAIK

Four commitments

Built for one discipline

IRVYN focuses on product content, WorkPack on packaging. Each is built around the documents, rules and approvals of its discipline.

Grounded in the work

TAIK comes from twenty-five years of producing content for brands on one side, and fifteen years of building platforms on the other. The products are drawn from real processes.

Data and compliance

Client data processed and hosted in Europe, GDPR compliance, no training on that data without written agreement. The first question procurement and legal teams ask.

Deliberate simplicity

Digital tools too often make work more complicated instead of simpler. We build solutions that are useful, restrained and durable, focused on real use and real impact.

The founders

Two complementary backgrounds

Portrait of Loïc Pennel

Loïc Pennel

Understanding what brands are up against

Chief executive of the Holi agency. Close to twenty years running brand content operations: photo studios, publishing, prepress, packaging. He has led teams of more than seventy people.

LinkedIn
Portrait of Pierre Lefebvre

Pierre Lefebvre

Building technology products that are actually useful

Chief technology and product officer at TAIK. An engineer, he founded and ran BetterCallDave, a twenty-seven-strong digital agency, before creating hIAppy, devoted to applied AI for mid-sized companies.

LinkedIn

Let’s talk about your products.

Tell us how many references you manage and what constrains you, and we will show you what our products change in practice.

Request a demo