More references, more markets
Every variant, every format, every market adds another version to check. The volume grows faster than the team.
WorkPack · AI Workflow Pack
Design, generate and validate your packaging
WorkPack is the AI platform for the packaging cycle. It creates AI-assisted concepts and automatically analyses your packs to check mandatory information, regulatory constraints and the consistency of the data they carry. Built for packaging, quality and regulatory teams.
Request a demoA concrete example
Two sides. One weight to correct.
On this fictional pack, the front reads 40 g and the back 50 g. The check compares the information and gives the team a specific point to verify.
Fictional example · consistency check
Front of pack
ATELIER
Verbena infusion
20 sachets × 2 g
Net weight 40 g
Back of pack
ATELIER
Verbena infusion
20 sachets × 2 g
Net weight 50 g
Weight mismatch
40 g on the front, 50 g on the back.
Rule in this example
The same weight should appear on both sides.
See the proposed correction
After checking the product specification, replace 50 g with 40 g on the back of the pack.
The team confirms the reference value, corrects the file and approves the new version.
The problem
Packaging has become a permanent compliance exercise
A consumer goods brand manages hundreds of references, across several markets, in several languages. Every pack carries mandatory information that varies by country, product category and the regulation in force.
Layers of regulation
PPWR stacks on top of existing obligations on labelling, allergens, origin and sorting. Reference frameworks move, and packs that were signed off become non-compliant on their own.
Approval round trips
Marketing, quality, legal and the supplier pass proofs back and forth. Every loop costs days, and information gets lost between versions.
The cost of finding an error late
A missing statement caught after prepress means remaking a plate. Caught after printing, it means pulping a run.
The heart of it
A guided review, a human decision
Here is an example approval workflow. WorkPack prepares the review by locating inconsistencies; your team checks the corrections and gives final approval.
Without WorkPack
- Gather guidelines and reference documents
- Review the pack and compare information
- Collect feedback and make corrections
- Check the new version and approve
With WorkPack
- Submit the pack and its reference documents
- Review inconsistencies flagged by WorkPack
- Correct the issues confirmed by the team
- Check the new version and approve
Your workflow depends on your organisation. WorkPack assists with checks; your team retains final approval.
What the platform does
Two clearly separate jobs
Generate
WorkPack produces AI-assisted packaging concepts from your guidelines and your range constraints.
- Concepts and creative variants from a brief
- Brand guidelines and range codes respected
- Adapted across the formats and markets of the reference
Check
WorkPack analyses existing packs automatically and flags what is wrong, before it becomes expensive.
- Missing or incorrect mandatory information detected
- Consistency verified across faces and versions
- Regulatory and brand-guideline constraints checked
The checks in detail
Exactly what the platform verifies
This level of detail is what separates a useful check from a general promise. Each point below is a verification performed on the pack itself.
- Mandatory information
- Product name, ingredient list, allergens, net quantity, durability date, storage conditions, food business operator details, origin, nutrition declaration.
- Consistency across faces
- Information carried on several faces must be identical everywhere. Discrepancies between front, back and sides are flagged.
- Consistency across languages
- On a multilingual pack, every language must carry the same information. Missing translations and mismatched values are detected.
- Regulatory compliance
- The frameworks in force for the product category and target market are applied, PPWR included.
- Brand guideline constraints
- Brand codes are respected: reserved areas, minimum sizes, mandated positions, information hierarchy.
What changes
Less risk, fewer loops
Fewer compliance errors
The check is systematic and identical from one pack to the next. It no longer depends on a reviewer's availability or fatigue.
Shorter production time
Non-compliances surface within seconds instead of waiting for the next review slot.
Faster route through prepress
A pack that arrives clean at prepress avoids remade plates and back and forth with the engraver.
Shorter time to market
Fewer approval loops means a launch that holds its date.
Who it is for
Brands, agencies and packaging manufacturers
Brands
Packaging, quality and regulatory teams that need to secure their market releases and absorb a growing regulatory load.
Agencies
Design studios and packaging agencies that want to deliver pre-checked proofs and cut down client round trips.
Packaging manufacturers
Prepress houses, printers and converters that want to move checking upstream in their own production chain.
WorkPack is available by subscription, under licence, or integrated into your existing production chain.
Let's run WorkPack on your packs.
We prepare the demo around your product references and the checks that matter to your team.
Request a demo