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IRVYN · Art of Intelligent Light

Turn your product photos into catalogue visuals

IRVYN produces the visuals, videos and product sheets of a catalogue, in line with the brand's guidelines. A product placed on any surface and photographed with a phone becomes a professional image.

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The output

Three photos, four visuals

The same product, shot on a phone on a car park floor, worn and scuffed. Nothing is retouched: IRVYN does not correct the photos, it produces new ones — cut-out packshots and lifestyle scenes — from only what those three frames contain.

What goes in

  • Worn sneaker photographed from above on a phone
  • The same sneaker in profile, on a car park floor
  • The heel of the same sneaker, against the light

What comes out

  • Three-quarter packshot of the sneaker, cut out on white
  • Top-down packshot of the sneaker, cut out on white
  • The sneaker worn, in a street setting
  • The sneaker worn, second urban setting

A real series, produced with IRVYN. What is shown here on one reference is what runs in batches across a whole catalogue: the number of outputs is never capped by the number of source shots.

How it works

From catalogue to visuals, in batches

IRVYN runs in a browser. Each brand gets its own partitioned space: its guidelines, its models, its folders. No data travels from one brand to another.

  1. Drop the references in

    Existing shots are enough, including ones taken on a phone by field teams. No studio, no reshoot, no naming convention to comply with.

  2. Apply the guidelines

    Framing, background, lighting, models: the brand's rules are set once and applied to every reference, with no manual arbitration image by image.

  3. Approve and distribute

    The variants land in the brand's library. You approve them, then export to the systems already in place.

Want to try it?

IRVYN also comes in a lighter version, open to anyone, with nothing to install and nothing to sign: photograph a product, get a visual. Same engine, narrower scope — enough to judge for yourself before we talk about your catalogue.

Let's run IRVYN on your products.

The demo uses your own references and your own guidelines, so you can judge the output for yourself.

Request a demo