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IRVYN · Art of Intelligent Light

Professional visuals, without a studio, a crew or constraints

IRVYN produces the visuals, videos and product sheets of a catalogue, in line with the brand's guidelines. A product placed on any surface and photographed with a phone becomes a professional image.

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How it works

Three steps, a few minutes

  1. Photograph

    The product is placed on any surface and photographed with a phone. No studio, no lighting rig, no particular background.

  2. Set it up

    In a minute you choose the angle, the framing and the finish you want. The brand's guidelines are applied automatically.

  3. Choose the setting

    You pick the location and mood for the lifestyle shot, then publish. The image is ready for the catalogue.

The output

Three photos, four visuals

The same product, shot on a phone on a car park floor, worn and scuffed. Nothing is retouched: IRVYN does not correct the photos, it produces new ones — cut-out packshots and lifestyle scenes — from only what those three frames contain.

What goes in

  • Worn sneaker photographed from above on a phone
  • The same sneaker in profile, on a car park floor
  • The heel of the same sneaker, against the light

What comes out

  • Three-quarter packshot of the sneaker, cut out on white
  • Top-down packshot of the sneaker, cut out on white
  • The sneaker worn, in a street setting
  • The sneaker worn, second urban setting

A real series, produced with IRVYN. The number of outputs is not capped by the number of source shots.

The interface

IRVYN runs in a browser. You upload the product, pick the mannequin, the setting and the framing, and generation fills the library. Variants and exports all sit in one place.

  1. Products
  2. Mannequin
  3. Setting
  4. Framing
  5. Generation

Source

The source photo, taken on a phone

Variants

  • Three-quarter packshot variant
  • Top-down packshot variant
  • Urban lifestyle variant
  • Second lifestyle variant

Want to try it?

IRVYN also comes in a lighter version, open to anyone, with nothing to install and nothing to sign: photograph a product, get a visual. Same engine, narrower scope — enough to judge for yourself before we talk about your catalogue.

Let's run IRVYN on your products.

The demo uses your own references and your own guidelines, so you can judge the output for yourself.

Request a demo