About
TAIK publishes artificial intelligence products built for one specific role in the product lifecycle. Here is where we come from and what we are trying to do.
Our manifesto
TAIK was born from a simple observation: digital tools have too often made work more complicated instead of simpler.
We design technology that is useful, restrained and durable, built to answer real needs and to make daily work in organisations measurably better.
We believe performance should not come at the expense of people, nor at the price of technical, human or environmental debt. That is why we favour co-creation, simplicity, and responsible innovation judged on real use and real impact.
At TAIK, technology is not the point. It is a way of working better, more fairly, more sustainably.
Origins
TAIK did not come out of a research lab. It came out of producing content for brands, where the disruption caused by generative AI was visible before it was theorised: demand for visuals, videos and product sheets was exploding while the processes stayed manual.
Two years of research and development produced two proprietary platforms, each dedicated to one specific discipline: IRVYN for product content, WorkPack for the packaging cycle.
The vision
We do not believe in a general-purpose assistant bolted onto existing software. We believe in products that take on an identified task from start to finish, within the real constraints of the business.
IRVYN and WorkPack are the first two. Next come a shared platform, pooled knowledge bases and connectors into the systems brands actually run on.
The founders
Understanding what brands are up against
Close to twenty years running brand content operations. Director, then operations director, of Cité Numérique — Quais de l'image and Naos publishing — where he led more than seventy people, then operations director of the GDS group.
He joined the Holi agency as associate director in 2021 and became its chief executive in 2024. Design, packaging, prepress, print: precisely the ground WorkPack operates on.
Building technology products that are actually useful
Close to twenty years in technology, from running projects for large accounts to running a company. He founded and led BetterCallDave from 2018 to 2025, a twenty-seven-strong digital agency specialising in web, mobile and artificial intelligence.
He then created hIAppy, devoted to applied AI for mid-sized companies: scoping use cases, prototyping, putting them into production, training teams. He has taught AI and software architecture since 2018, in engineering schools and business schools.
TAIK Intelligence Applied is a French simplified joint-stock company registered with the Lille Métropole trade and companies register. Full legal details are on the dedicated page.
Bâtiment A, 61 rue de la Cimaise
59650 Villeneuve-d'Ascq
France
Legal noticeIf any of this speaks to your situation, the best next step is a demo on your own references.
Request a demo